Destination recommendation systems are mostly fed with subjective information provided by the tourism industry itself. More objective information about destinations can be provided using a GIS (geographical information system) that includes multiple types of digital topographical data. A Dutch Web site (http://www.myplacetobe.eu) was developed to enable Internet users to locate their own preferred travel destinations according to their landscape preferences. The application draws a personalized map of the Netherlands which indicates where the Dutch landscape corresponds closest to the user’s stated desires. The success of the Web site in the Netherlands points to the enormous potential of a similar Web site on a European scale.

Key words: Preferences; Landscape; Tourism; GIS; Destination recommendation system