Member reputation and its influence on travel decisions: A case study of an online travel community
Irem Arsal, Elizabeth Baldwin D. Baldwin, Sheila J. Backman
Abstract
The purpose of this research was to investigate member reputation in an online travel community and its influence on different types of travel decisions. The research design employed case study approach and classification methods. In order to examine the influence of member reputation on travel decisions in this community, the members were divided into three groups according to their total number of postings: low, medium, and high activity members. The results showed that medium activity members were influential in accommodations, food and beverages, safety, money, destination information, and itinerary decisions; low activity members were influential in food and beverages, transportation, destination information, and itinerary decisions; high activity members were influential in food and beverages, destination information and itinerary refinements.
Journal of Information Technology & Tourism (ISSN: 1098-3058) is hosted at MODUL University Vienna and published by Cognizant.