META tags can be used as information snippets to provide navigation cues for trip planning on search engines. It is argued that, from a marketing perspective, they are useful means by which destination organizations convey persuasive messages to travelers. This study examines the extent to which ";description"; META tags are used on websites owned by destination marketing organizations in the Northeastern US. Content analysis of these META tags clearly confirms this argument and identifies the persuasive nature of these messages. Finally, managerial implications and suggestions for future research are discussed.